Girly and flattering styles that are hand-picked for real-life curves in sizes S–3X.
Oh, shut up! You know you look FABULOUS!
BEHIND THE BOUTIQUE
About Us
Clothing has always held a special place in my heart. From a young age, I loved everything about retail - the creativity, the styling, and most of all, helping women feel beautiful and confident. There is truly nothing better than seeing a customer light up when she finds something that makes her feel amazing. That feeling never gets old.
Visit Us In Store
550 36th Ave SW, Suite D · Altoona, IA 50009
Sun – Mon
Closed
Tue
12pm – 7pm
Wed
12pm – 4pm
Thu
11am – 4pm
Fri
11am – 4pm
Sat
10am – 4pm



















































